About Us

The history, development and timeline of Long Beach Seafood

Back to 1946

Bedok Resthouse

Long Beach Seafood officially incorporated in 1982, but our journey began earlier at the humble Bedok Resthouse, where our founder first crafted the iconic flavours that would become Singapore’s beloved seafood legacy. Starting as a modest stall, Long Beach Seafood quickly earned a loyal following for pioneering the original Black Pepper Crab and serving fresh, live seafood with passion and authenticity.
From those early beginnings at Bedok Resthouse to becoming a celebrated name across Singapore, our commitment to quality and flavour remains unchanged — honouring tradition while innovating for today’s seafood lovers.

Long Beach Seafood is the pioneer in Singapore to introduce premium live seafood—once a rare delicacy, it has since become a favourite among diners.

More than 40 years ago, in the 1980s, we began bringing in, via air freight, a wide variety of exceptional LIVE seafood from established renowned fisheries all over the world, including but not limited to Alaskan King Crab, Dungeness Crab, Princess Crab, Canadian Lobster, Australian Lobster, Scottish Royal Razor Clam, Abalone Conch, Mouse Cowrie, Tiger Sea Mantis, California Geoduck, Robin Triton Clam, Japanese Hokkigai Clam, oysters and many more.

At Long Beach Seafood, we take pride in offering the finest selection of exotic live seafood while crafting unforgettable dining experiences for our valued guests. Although not the cheapest seafood restaurant in Singapore, we assure our customers that we serve one of the best Live Seafood Cuisine in SingaporeAs the saying goes,

“You never truly appreciate premium live seafood until you’ve dined at LONG BEACH Seafood.”

A visit to us promises a culinary journey not to be missed.

Our History

Milestone & Timeline

30th September 1982


Creation of the Original and Best Black Pepper Crab

Incorporation of Long Beach Seafood
and the official opening of Long Beach Main

30th September 1982
2nd April 1985


Opening of Long Beach UDMC

Located at the heart of Singapore’s East Coast Seafood Centre, Long Beach at UDMC is a beloved destination for both locals and tourists. Here, guests can savour a wide selection of live seafood while enjoying the refreshing coastal breeze in a vibrant and welcoming setting.

2nd April 1985
1991


Relocation of Long Beach Main

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1991
5th August 1991


Opening of 3rd Outlet at IMM

Once known as Singapore’s largest shopping mall in the 90s, Long Beach IMM is conveniently located in the West, serving the local community with a tempting selection of live seafood delicacies.

5th August 1991
21st Feburary 1995

Opening of 4th outlet Long Beach Marina

Located at Marina South, a popular recreational and leisure area for families, couples, and friends.

21st Feburary 1995
2007


Relocation of Long Beach Marina

Formerly located at the bustling Marina Southarea, Long Beach Marina made a seamless transition to its current home at Dempsey Hill — a serene and upscale dining enclave. This move allowed us to elevate the dining experience, offering guests a tranquil atmosphere amidst lush greenery while continuing to serve our signature live seafood dishes with the same dedication to quality and flavour.

2007
25th July 2008


Opening of Long Beach King

Located at Stadium Boulevard next to Kallang Park,
the central location made this outlet highly accessible to seafood lovers.
With large spacious car park and door step drop off point,
the single-storey outlet is a favourite dining spot for family outings
especially among seniors with mobility issues

25th July 2008
2017

Relocation of Long Beach Main

With the re-acquisition of land for redevelopment purposes by NParks,
the resources were distributed to Long Beach UDMC and Long Beach @ Stevens

2017
2018


Opening of Long Beach @ Stevens

Located next to Hotel Mercure Singapore.
With an elegant and classy European interior design,
diners could expect a warm dining experience.

2018
2019


Rejuvenation of Long Beach IMM

A revamp from monotone hues to an oriental interior with warm hues



Long Beach IMM also upgraded to become more family and corporate-friendly with the incorporation of semi-private dining pods and installing overhead projectors and speakers in its private dining rooms.

2019
2020


A Year of Change

Long Beach King and Long Beach Stevens resources were reallocated to Long Beach @ Robertson Quay.

2020

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